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Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician Paperback – December 20, 2011

by James Moore (Author)
3.8 3.8 out of 5 stars 25 ratings
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“Your Band Is A Virus – Behind-The-Scenes And Viral Marketing For The Independent Musician” is the essential, bestselling music marketing guide that uses straight forward language and actionable advice to cover highly effective DIY promotional strategies. Many of them are marketing tips and resources you won’t find in any book by the Industry Moguls (how to use micro-job sites to your advantage, how to use viral contest apps like Wildfire, how to get ahead of the line and generate reviews). Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone. Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, thinking outside the box, and building on every success, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone. This updated edition features an informative and revealing exclusive interview with legendary record producer Stuart Epps (Led Zeppelin, Elton John). “Bottom Line: This book can really change your life.” – Indie Music Digest "The beauty of this book is that Mr. Moore covers topics that will be hard to find anywhere else and also the style of writing is very easy to read and follow. This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine “Your Band Is A Virus” is jam packed with tips of the trade and is a viral marketing guide to success. – Muzicnotez.com "Although James Moore may be perceived as my competition in the business, I proudly support this book and believe it has much to offer all artists. “Your Band Is A Virus” doesn't spread itself too thin by venturing into areas of the business such as touring or seeking out management. Its main goal is to empower artists by giving them simple, actionable steps that they can implement as they read." - Laurena Marrone, Grit PR “In the past, I myself have spent many years promoting in the music industry working with various record labels, primarily Universal Records South doing New Media marketing. I worked with CMT, AOL, and MTV to name a few – and the same unique marketing tactics I used to promote these signed musicians are covered in this e-publication holding nothing back! If you want to be signed, to have your name in lights, and to get your music recognized by the right people then “YOUR BAND IS A VIRUS” is a must read for any musician or band who is hungry for exposure.” - Jake A. Wheat, Street Blast Media
Previous page
  1. Print length
    82 pages
  2. Language
    English
  3. Publication date
    December 20, 2011
  4. Dimensions
    8.5 x 0.17 x 11 inches
  5. ISBN-10
    147740144X
  6. ISBN-13
    978-1477401446
  7. See all details
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Editorial Reviews

Review

"Bottom Line: This book can really change your life." - Indie Music Digest "This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine "Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. - Muzicnotez.com "I proudly support this book and believe it has much to offer all artists." - Laurena Marrone, Grit PR "A must read for any musician or band who is hungry for exposure." - Jake A. Wheat, Street Blast Media

From the Author

Hi everyone, I'd like to thank you for the overwhelming support you've shown for "Your Band Is A Virus" and the ideas it presents. I'm also very happy to announce that I've released a brand new expanded edition filled with new information that I've learned first hand while running my company, Independent Music Promotions. Please check my Amazon author page to see what the new book has to offer in print and digital formats.All the best!James

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (December 20, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 82 pages
  • ISBN-10 ‏ : ‎ 147740144X
  • ISBN-13 ‏ : ‎ 978-1477401446
  • Item Weight ‏ : ‎ 7.7 ounces
  • Dimensions ‏ : ‎ 8.5 x 0.17 x 11 inches
  • Customer Reviews:
    3.8 3.8 out of 5 stars 25 ratings

About the author

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James Moore

James Moore

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James Moore is a Canadian music promoter and author of the best selling "Your Band Is A Virus" music marketing book series. Growing up on artists like The Beatles, Public Enemy, Nirvana, and Tom Waits, he's always connected with music that spoke from the soul. He works directly with independent bands and solo artists through his company Independent Music Promotions Inc (www.independentmusicpromotions.com).

I.M.P works worldwide exclusively with "artists with depth". James has also contributed to a host of music publications such as The Muse's Muse, Skope Magazine, Target Audience Magazine, Evor, and Music Think Tank. His work, most notably his "Can We Get In Pitchfork?" piece, has become one of the most shared pieces on Music Think Tank, having been spread by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible, Indie-Music.com, the DIY Daily and Buzzsonic.com.

Customer reviews

3.8 out of 5 stars
3.8 out of 5
25 global ratings

Top reviews from the United States

craig cothren
5.0 out of 5 stars Must Read for Indies bands and solo acts
Reviewed in the United States on July 8, 2014
Verified Purchase
Great book for Indie bands on the "how to make it happen. It is a must read. Do everything recommended and if your music is great you will be happening too.I have no financial interest in this book. Great, how to play by the new rules book.
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Gil
4.0 out of 5 stars The most detailed plan to actually get yourself noticed. This rocks
Reviewed in the United States on July 29, 2010
Whoa!

That pretty much sums my review. It's a 150+ pages of specific, detailed action plan to get yourself noticed. It won't matter much if your music sucks, but if you've got professional rock solid music, this is how to get noticed.

I've checked with a buddy of mine who does online promotions for a marketing firm and he said that the things listed her all work. Had it not been for the fact that this is a huge book and quite long, I'd give it the max stars in review.
For now though, it's 4 stars. Highly recommended nontheless.

Rock on!
2 people found this helpful
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Marc Gunn
3.0 out of 5 stars The idea is good, but...
Reviewed in the United States on December 20, 2012
Verified Purchase
The idea is just a regurgitation of how to promote your band. It doesn't strike me as anything spectacular, but if you're new and trying to promote your band, it's a decent book.
One person found this helpful
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Minsk
5.0 out of 5 stars Worthwhile
Reviewed in the United States on January 10, 2013
Verified Purchase
A good book. If you're starting out, it'd make sense for you to peruse it. What's good about it is that you can apply its principles to areas other than music where you might need greater exposure and some kind of following.
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Liam McKeracher
5.0 out of 5 stars Very Helpful
Reviewed in the United States on April 24, 2011
Verified Purchase
This book is so good that it pains me that by reviewing it well there will be more bands out there using the same techniques. Great book and full of relevant knowledge. Skip all the others and stick with this one. Highly recommended.
4 people found this helpful
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Zachary Harris
5.0 out of 5 stars Amazing book
Reviewed in the United States on December 30, 2012
Verified Purchase
I am a starting out hip hop artist with very little funds. I never thought I could promote myself until I read this. This book gives everything you need to know about online promotion.
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Gavin Merriman
3.0 out of 5 stars Good for newbie
Reviewed in the United States on December 19, 2012
Verified Purchase
For new bands or people new to the industry its a good overview and has solid advice on building a following.
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Cee
5.0 out of 5 stars great information for musicians.
Reviewed in the United States on August 14, 2014
Verified Purchase
In the Information Age this book contains vital info on self marketing. Any musicians with modest budgets looking for more exposure this is a must read.
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Top reviews from other countries

Ross
1.0 out of 5 stars It's just the same as all other nonsense books in ...
Reviewed in the United Kingdom on October 14, 2014
Verified Purchase
It's just the same as all other nonsense books in this sort of genre. I can understand that they may work in a limited capacity if you want to be exactly the same as every other band and if you want short lived success. The only people who make money from this book are the writer and the publisher. Buy this, digest it, then ignore 99.9% of what it says and do it your own way.
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