Video as a medium has been blowing up in recent years. If you don't believe it, just take a quick scroll down your Facebook news feed and you'll see that you are being inundated with video content, so when it comes to keeping up with the times with your music marketing, you just can't afford to ignore it.
There are various types of videos you can create, but lyric videos are the easiest and cheapest way to get started. Lyric videos can help you to avoid some of the production costs that come with making a full-on music video, while still giving you something that you can promote on Facebook and YouTube. They also give fans a way to get into your material easier by being able to sing/rap along, and are especially fitting for genres of music with well-crafted lyrics which could otherwise get lost in a regular music video.
So how can you get started with making a lyric video?
- The first option is to do it yourself. If you have experience using After Effects (paid), Windows Movie Maker (free) or iMovie (free) or have a friend that does, then it is certainly feasible to create the lyric video yourself, and this is the cheapest option.
The second option is to hire a professional. Ok yes this sounds expensive, but it doesn't have to be. You can find someone who can make you a lyric video on Fiverr with prices starting from as little as $5! The price of course depends on the number of words in the song and how simple/complex the video will be, and remember that Fiverr is a marketplace where individual sellers offer their services, so make sure you do your research, look at the seller's previous work and read reviews from previous buyers. Click here to get started.
Another service we recommend is Radar Music Videos. They offer a matching service between artists and video directors and the process works as follows - you post a brief detailing what you need, and then directors will send you pitches. You shortlist the pitches, and decide on who you want to commission for the work. For lyric videos, the budgets start from around £100 ($130).
When you have finished creating your video, remember to upload it to your LoudUp profile to give you more visibility. Find out more about how LoudUp can help you to expand your fanbase.